Hi, I'm Ingvar.
I'm a German investor living in Stockholm, Sweden. Since August 2020 I've been investing publicly on eToro — my own money, every trade visible, nothing editable after the fact. What started as a personal experiment in disciplined, transparent investing has become more than 4,600 real people copying the portfolio with $10 million+ of their own money.
ingruc — short, accidental, mine — is where the portfolio gets its full story: the extended analytics, the essays on the themes I invest in, the personal finance fundamentals I wish I'd had when I started, and the lessons six years of investing publicly have taught.
The strategy, in one paragraph
Value investing, in the tradition Buffett made famous, run through a free-cash-flow lens: buy businesses that generate real cash, at prices that assume the cash will stop, and hold them until the market changes its mind. No leverage, no short selling, no derivatives — a large part of risk management is what the portfolio doesn't do. The goals haven't changed since day one: beat the market, build wealth in stocks, and share what I learn on the way. The philosophy page unpacks this into five principles; the portfolio shows what it looks like with money on it.
Background
The path here ran through business school and buildings: a B.Sc. in International Business at Maastricht University, an M.Sc. in Strategic Management at Erasmus University Rotterdam, then five years in commercial real estate, managing assets and projects — where I learned what cash flow means when it has to pay for a roof. Since August 2020, investing has been the full-time job: six years now, all of them public.
Credentials
Private investing requires no license, but I went and got the education anyway: the Level 3 Certificate in Securities (2021) and the Level 4 Certificate in Investment Management (2022) from the CISI, the UK's Chartered Institute for Securities & Investment — the professional body that qualifies people working in British finance. If you've never heard of it, that's fair; the links go to the official register and the syllabus, so you don't have to take my word for what's behind the acronym. Certificates don't pick stocks. But when this site shows you beta, alpha and attribution, it means the person calculating them had to learn to do it properly.
What you'll find here
- A plain-language guide to what copying the portfolio actually involves — including the reasons not to.
- A live portfolio, updated from the eToro feed, with sector and geography breakdowns and performance against benchmark.
- A blog: long-form essays on the themes I invest in, the businesses I own, and the framework I use to evaluate them.
- A Knowledge section for people newer to investing, focused on the fundamentals and the maths that actually matter.
- A philosophy page that lays out the analytical lens — free cash flow, macro positioning, and the patience to wait out the cycle.
Outside the portfolio
I run ingruc through a Swedish AB and write in English because that's where the audience is. The career facts above aren't just words on a website — they're verifiable on LinkedIn. The day-to-day market commentary happens on X, @ing_ruc; the essays here are where the thinking gets its full length. I occasionally appear on podcasts and at investor events — the Events page has the record.